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State Farm is an American group of insurance and financial services companies in the United States.
The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
State Farm is ranked 44th in the 2013 Fortune 500, which lists American companies by revenue.
In 2014, the company sold its operations in Canada to the Desjardins Group, which is continuing to use the State Farm name.
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This commercial structure is from State Farm's "Get to a Better State" campaign that premiered in June 2011, with an increased spending budget. As a result, State Farm’s brand awareness and favorability has gone up considerably. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure. A group of one to three people find themselves in an unfortunate situation. Someone in the group will then call on their State Farm agent by singing the jingle “like a good neighbor, State Farm is there”. A State Farm agent will then appear and help the group out with their problem. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern
State Farm also has commercials beginning with the words "State of..." and another word describing the certain commercial. One notable commercial shows a man awake at 3:00 in the morning on the phone with a State Farm representative. This certain commercial begins with State of Unrest. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm". The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the agent responds in a timid way, "Uh, khakis". Still believing he's a female, the wife says, "She sounds hideous", where the husband replies, "Well she's a guy, so…"In May 2015, a variation of State of Unrest premiered, starring The Coneheads from Saturday Night Live, with Dan Aykroyd and Jane Curtin reprising their respective roles as Beldar and Prymaat. This started an ad campaign with that later added Laraine Newman as Connie.
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| Mutual (main company) | |
| Industry | Insurance |
| Founded | June 7, 1922 [1] |
| Founder | George J. Mecherle |
| Headquarters | Bloomington, Illinois, U.S. |
Number of locations
| 18,000 agents 343 claim offices 30 operations centers[2] |
Area served
| USA |
Key people
| Michael Tipsord (Vice-Chairman of the board & CEO) |
| Services | Insurance, Banking, Investing |
| Revenue |  US$68.291 billion (2013) [3] |
| US$5.2 billion (2013) [3] | |
| Total assets | US$224.694 billion (2013)[4] |
| Total equity | US$75.900 billion (2013) |
Number of employees
| 65,000[2] |
| Divisions | Insurance; mutual funds; State Farm Bank |
| Subsidiaries | see Companies below |
| Slogan | Like a good neighbor, State Farm is there. |
| Website | https://www.statefarm.com/ |
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