Allstate Insurance Company - insurance company US

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The Allstate Corporation is the second largest personal lines insurer in the United States (behind State Farm andGEICO in auto) and the largest that is publicly held. The company also has personal lines insurance operations inCanada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

Allstate sponsors many sporting events, including the Allstate Sugar Bowl. In 2014, Allstate's total revenue was $35.2 billion, of which $28.9 billion came from Property Liability.

Advertising

"Good hands"

Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since.

In the 1960s and 1970s, TV, print and radio advertising featured Allstate’s spokesman, Ed Reimers. Reimers was often shown making the cupped-hand gesture. For 22 years, he remained the spokesman.

A study in 2000 by Northwestern University's Medill Graduate Department of Integrated Marketing Communications found that the Allstate slogan "You're in good hands" ranked as the most recognizable in America.

"Allstate’s stand"

Beginning in 2003, as policy growth slowed, Allstate’s television commercials used spokesman Dennis Haysbert. The ads were intended to carry the message that Allstate's service was superior to that from low-cost providers Geico and Progressive.

Mayhem

Beginning in 2010, Allstate used Dean Winters as "Mayhem", mean to personify the hazards drivers face. The ads conclude with Haysbert asking "Are You In Good Hands?"

Social media

In January 2011, Allstate released The Lines,a multi-episode TV drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while driving in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road-safety in general. The Lines spans a total of 8 episodes, each 6–8 minutes in length. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.

Allstate Corporation

Type	Public
Traded as	NYSE: ALL S&P 500 Component
Industry	Insurance
Founded	April 17, 1931; 84 years ago[1]
Headquarters	Northfield Township, Illinois,U.S.
Key people	Thomas J. Wilson (Chairman, President and CEO)
Products	Auto, Home, Life, andBusiness Insurance.Retirement and Investmentproducts, and Bankingservices.
Revenue	US$ 35.239 billion (2014)[2]
Operating income	US$ 2.367 billion (2014)[2]
Net income	US$ 2.746 billion (2014)[2]
Total assets	US$ 110.3 billion (2015)[3]
Total equity	US$ 22.304 billion (2014)[2]
Number of employees	40,200 (May 2015)[4]
Subsidiaries	Encompass Insurance Company Esurance Allstate Solutions Private Limited
Website	http://www.allstate.com/